Testimonials
​Paul was instrumental in developing and establishing the Accelus market positioning and delivering a high growth GRC business - Great to work with.
Craig David, Former CEO Refinitiv, (Now part of LSEG)
"Following receiving Private Equity investment and a transformational acquisition the company needed new messaging that provided a strong consolidation theme and brand. Paul delivered this incredibly quickly and efficiently providing a key platform for our GTM approach."
Peter Sweetbaum, CEO Ethixbase360
"Further to Private Equity investment Paul delivered compelling propositions and messaging to help drive value in various parts of our diversified global business. This ultimately supported our strategic growth goals and exit strategies."
Peter Grant, CEO SAI Global
"RO40 was instrumental in helping us rebrand and refine our go-to-market strategy. [Paul's] expertise brought clarity to our approach by aligning our sales, product, and marketing efforts. He helped guide our focus on ideal customer profiles and winnable deals, defined our value proposition, and developed pitch decks that contributed directly to our sales efforts.
He brought an understanding of the industry and technology that played a pivotal role in driving our strategy forward. His insights into the evolving AI landscape ensured we stayed ahead of the curve, positioning us as leaders in an increasingly competitive market. His collaborative and consultative approach helped set the foundation for a lasting impact on both our sales team and overall business direction."
Nick Hockler, CEO Pypestream
“Paul was the most sales-oriented CMO that I had the opportunity of working with. We crossed paths at both Refinitiv and at SAI 360 where his appreciation for private equity style management, naturally came to the fore. He provided direct leverage from marketing lift through to sales execution, with a real appreciation for the 'path to the number’."
Michael Orrick, CRO Global Relay
Rule of 40's support in reshaping Household’s value proposition and messaging for a key US go-to-market strategy has been invaluable. Working with the founders, their guidance has not only enabled us to articulate Household’s unique offerings but also to enhance our narrative by integrating advanced tech platforms to drive value and streamline evaluation processes.
Rule of 40 embodies the best characteristics of a good consultant, which is why we selected them as a great fit for Household: They brought a huge depth of experience, an analytical problem-solving approach, and great listening and communication skills. Plus, the whole process was professional, personable, and enjoyable.
Julie Oxberry, CEO Household