top of page

Frameworks

This area features example frameworks our team deploy to capture and organize our collaborative work.

 

These frameworks inform the creation of additional artifacts such as sales decks, content strategy, product roadmaps, thought leadership, target setting and land/expand modular product offerings to drive bundling with higher Average Contract Values (ACV) and longer (LTV) Life Time Values 

FRAMEWORK 1: MESSAGE MAPS

Our message map aligns your strategic vision with market positioning and persona work which helps to ensure that product, sales and marketing are fully executing against a single coherent strategy and GTM plan.

LastTry-01.png

FRAMEWORK 2: BUSINESS PERFORMANCE REVIEW

Organize your solution capabilities within a platform story with workflow and BI/analytics. This framework supports a well articulated innovation story as well as helping to establish bundling, land and expand modularity and stickiness to support better retention rates.

IMAGE1-02.png

FRAMEWORK 3: MARKETECTURE

Align product, sales and marketing with operational rigor and a cadence that drives cadence and promotes execution against all market launch plans.

IMAGE1-03.png
bottom of page