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Paul Johns
Sep 203 min read
Sellers Need to Become Trusted Advisors.
The landscape of selling has transformed dramatically over the past few years, particularly in a post Covid world in which more...
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Paul Johns
Sep 203 min read
It's All About Your People.
I flew back to Boston from San Diego yesterday. I, like many others attended a stimulating conference on The Power of AI and the impact...
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Paul Johns
Sep 204 min read
Has Your Company Lost It's Mojo?
Rediscovering Your Company's Mojo in this post COVID Era There are many articles about life after the Corona Virus. In fact so many I was...
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Paul Johns
Sep 202 min read
THE LONG TERM EFFECT OF COVID AND YOUR CAREER - WHAT ARE YOU DOING?
Like many who are reading this, I am sitting at home on a laptop with a backlight for my zoom calls, an iPad and phone sitting in...
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Paul Johns
Sep 203 min read
Can a Company Have Passion, Purpose, and Private Equity Funding?
In the world of business, it's not uncommon to hear terms like "passion," "purpose," and "private equity funding" being used to describe...
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Paul Johns
Sep 204 min read
Compliance in the Metaverse: The next frontier
The very concept of the ‘metaverse” is itself an invention of the metaverse, having been coined decades ago in a 1992 novel but suddenly...
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Paul Johns
Sep 202 min read
Are You Making Your Customer The Hero?
For all of the mechanics of marketing, the sales disciplines and the metrics built to drive your business operations at scale we often...
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Paul Johns
Sep 204 min read
How Social is Your CEO?
THE CEO NEEDS TO EVOLVE INTO A SOCIAL ANIMAL OR FACE EXTINCTION.. There's a lot being written about CEO and C-suite involvement in social...
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Paul Johns
Sep 205 min read
New Social Customer Rules
Social media may well be the most potent customer channel there is today. It's a connection between brands and consumers (as well as...
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Paul Johns
Sep 205 min read
The Three Question Test Every Firm Should Take
I want to share one of the most valuable lessons I have learned in my 15 years as a strategic marketer. Actually I want to share a simple...
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Paul Johns
Sep 205 min read
Why Every Company Needs 'The Knowledge'.
I still remember fighting with my brother in the back of our dad's car as we thumbed through the oversized AA maps on our road trips. We...
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Paul Johns
Sep 202 min read
Ditch the stats, start telling stories.
We have all sat through those excruciating powerpoint presentations. "Death by powerpoint" we murmur as we slump into the beige...
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Paul Johns
Sep 203 min read
Ready for the trust economy?
It was over eighty years ago, back in the 1930’s, that the term “soap opera” was first used by members of the American press to describe...
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Paul Johns
Sep 202 min read
Your Company #sucks!
Twitter has become a vibrant and excitable channel for customer complaints and praise. Corporations, large and small, have seen a massive...
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