About Us
As senior executives working for SaaS vendors, we have met metrics and expectations for PE firms such as Benchmark Capital, Baring Private Equity Asia, EQT Private Capital Asia, Focus Ventures, and Barclays Investment.
We brought together a team of experienced executives specializing in go-to-market (GTM), revenue and sales operations, and growth operations to deliver advisory and execution tailored to the unique challenges and opportunities of private equity-backed enterprise software companies.
Our team has a proven track record of driving revenue growth and operational efficiency. We leverage our deep industry knowledge and strategic insights to help businesses like yours achieve sustainable success and report on performance. Whether you’re looking to transform your GTM strategy, enhance sales performance, or elevate growth operations, our team and partner network are here to guide you through the complexities of today’s competitive and crowded markets.
Our Team
Founding Partner
Paul Johns
Paul brings over 20 years of experience in leading go-to-market teams within high-growth enterprise software companies. He has a strong emphasis on collaborating with sales and product leaders to drive compelling value propositions and develop highly scalable go-to-market strategies. Over the past decade, Paul has concentrated on private equity-backed businesses, establishing metrics that foster measurable growth. By focusing on differentiation in competitive markets, he has assisted numerous enterprises, both large and small, in creating significant value and enhancing their valuations.
Partner
Amorah Sandberg
Amorah is a seasoned sales leader with over 20 years of experience scaling global start-ups. Specializing in SaaS, she has consistently driven revenue growth and built strong customer relationships across industries. Amorah has held GTM leadership roles at ShareVault, Gigya, Bambuser, Karat, and Pypestream, contributing to successful exits, including an IPO, two acquisitions, and one company reaching Unicorn status. Since 2017, she has led a consulting firm focused on go-to-market strategies and recently joined Rule Of 40, continuing to deliver exceptional solutions tailored to client needs in the digital landscape.
Partner
Jacqueline Fleming
Jacqueline is a creative problem-solver with over 20 years of experience. Recognized as a digital disruptor, she has guided global enterprises through growth transformations, including HP and Thomson Reuters. Jacqueline has held leadership roles at private equity backed-businesses and venture capital fueled start-ups where she drove demand by prioritizing the voice of the customer. As a consultant, her consistent approach brings together insights, emerging tech, and cross-functional collaboration to execute strategies that connect sales with their audiences, driving meaningful and measurable outcomes.
Partner
Sean Kelly
Sean Kelly is a Search Engine Optimization (SEO) Specialist and Content Writer with over 6 years of experience driving organic growth for companies in the tech sector and beyond. Their holistic approach to SEO involves a balanced focus on Core Web Vitals optimization, competitor and industry analysis, and targeted, high-volume, content creation. With experience working with companies ranging from small startups to large, enterprise-scale businesses, Sean’s varied background in SEO allows them to develop custom-tailored strategies designed around your organization’s existing needs, potential obstacles, and future goals.
Partner
Susannah Hammond
Susannah has over 30 years of experience in compliance, regulatory governance, audit, and risk in international and UK financial services. A chartered accountant and fellow of the CISI, she co-authored ‘Conduct and Accountability in Financial Services: A Practical Guide,’ featured on professional exam reading lists. Renowned for her insights, Susannah is a sought-after commentator on compliance and risk governance, contributing to reports, blogs, and podcasts.
Partner
Lauren Clements
Lauren Clements is a seasoned marketing professional with 18 years of experience across various industries. She specializes in brand management, demand generation, and strategic marketing, leading teams to create data-driven campaigns that deliver measurable results. With a strong track record of developing innovative strategies aligned with business objectives, Lauren helps companies enhance their market presence and achieve sustainable growth. Holding an MBA in Marketing Strategy and Global Brand Management from Suffolk University in Boston, MA, she is passionate about driving solutions and measurable success for businesses.
In-house Senior Art Director
Marené Salzman
Marené is a seasoned art director with over 10 years of experience in branding, agency work, and corporate environments, specializing in UX, digital, and print design. Her expertise lies in developing and refining marketing strategies through visual design, providing business owners with impactful visual solutions they can present with confidence.