for enterprise software businesses.
Empowering Your Success
Rule of 40 specializes in growth strategies for businesses looking to launch into new markets, deliver new propositions, or expand into new geographies, verticals or tiers.
We do this through our proven, highly-scalable GTM framework steered by a team of experienced growth professionals. Our team understands the unique challenges of establishing new revenue streams in crowded and competitive markets, and how to apply deep domain authority and industry knowledge to create effective campaigns that drive maximum results.
Journey to Empowerment
Discover how Rule Of 40 emerged as leaders in providing growth strategies and GTM execution for SAAS based Enterprise Software Companies.
We are passionate about helping businesses thrive and succeed. Our team is committed to delivering exceptional value, and valuations - driving tangible results for our clients.
Our Capabilities
Our 'hands-on' GTM team works collaboratively with your internal stakeholders, and investors to help manage activities from market activation to revenue generation.
Market Activation
Assess market fit, build content strategies, establish thought leadership and domain expertise.
Field Readiness
Create sales tools – pitch decks, collateral to help sales develop pipeline. Train field on compelling articulation.
Solution Alignment
Engage with technical teams to clearly articulate USPs and time to value.
Revenue Execution
Build pipelines, establish deals, and refine GTM growth operations.
Target Prospecting
Build and sanitize prospecting databases, assess sales stage, and map into operational systems from marketing automation to CRM.
Customer Journey Mapping
Create sales tools aligned to sales stages with input/guidance for collateral to help sales develop pipelines in core markets.
Our Approach
The Rule of 40 Methodology
PLAN
Message Mapping:
We connect the stories you tell with the products you sell, so you can deliver bigger revenue conversations and conversions.
Marketecture:
We organize and assemble your portfolio of offerings, making it easier to position and cross-sell while building stickiness for improved ARR.
GTM Audit:
Review the existing team structure and operating rhythm to ensure the optimization of people and budgets.
Organic Industry Analysis:
SEO audits and research lets us determine your current positioning, biggest organic competitors, and opportunities for greatest improvement.
PREPARE
Path To Number:
We take the guesswork out of target setting and budget assignment. RO40's model measures campaigns to revenue at scale.
Market Readiness:
Connects the forces and skills of product, marketing and sales to prepare for market success.
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Executive Coaching:
Our executive coaching elevates company leaders to step into new roles and responsibilities to seize opportunities ahead.
Technical SEO Optimization:
Sustainable organic growth requires a strong foundation. By improving Core Web Vitals, we position you to become a leader in your industry.
PERFORM
Operating Rhythm:
Establish an operating rhythm that connects product, services, sales and marketing to accelerate and measure field execution.
Sales Effectiveness:
We build the sales effectiveness, and engagement, develop quotas/incentives aligned to the PTTN with KPIs essential to your sales success.
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Scaling:
Next steps for your business growth gets scaled, building infrastructure and connecting an ecosystem.
Repeatable Organic Growth:
We cast a wide net with short-form, high-volume content, leverage data to determine successes, then double-down on what works best for you.
Julie Oxberry
CEO - Household Design
Rule of 40 embodies the best characteristics of a good consultant, which is why we selected them as a great fit for Household: They brought a huge depth of experience, an analytical problem-solving approach, and great listening and communication skills. Plus, the whole process was professional, personable, and enjoyable.
Peter Grant
CEO - SAI Global
Further to Private Equity investment, Paul Johns (Founder of RO40) delivered compelling propositions and messaging to help drive value in various parts of our diversified global business. This ultimately supported our strategic growth goals and exit strategies.
Michael Orrick
CRO - Global Relay
Paul was the most sales-oriented CMO that i had the opportunity of working with. We crossed paths at both Refinitiv and at SAI 360 where his appreciation for private equity style management, naturally came to the fore. He provided direct leverage from marketing lift through to sales execution, with a real appreciation for the ´path to the number’.
Our Clients
